Over the last few weeks the rate of excise tax on cigarettes, fuel and alcohol has gone up apparently from 7 to 9%. This was said to increase the price of a bottle of beer by 3 Baht and also cigarettes.
A few days later it was said cigarettes would go up by between 11 and 16 Baht per pack which seems to reflect the situation on the ground.
Now enter stage right my beer supplier! I got a file of the new prices last night and did a quick calculation. I just checked Heineken and worked out the percentage increase on a case - 11.4%!!
When I pointed this out to the bloke he told me that the supplier had increased the price by 5% only! We went through the calculation on a bottle basis and he agreed that if I multiplied that price by 24 (the number of bottles in the case) I would see that the increase was only 5%. Guess what - it was 11.4%!
For the time being Metro is going to absorb the increase in cost but the cc bars have already had to raise their prices only to see their customers walk.
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